CHANEL’s getting crafty with the online videos..

Like this one shot for their Spring-Summer 2010 collection. Interesting, but somehow I expect more from them. I mean this is so clearly staged, that it almost defeats the purpose of featuring it on a blog.. a classic example of what happens when a HUGE conglomerate of a company tries to go “rogue” with their marketing efforts.. something gets lost in translation.

-Hire two gorgeous supermodels… CHECK!

-Have them run around in gorgeous clothes.. CHECK!

-Find a motorcyle with the Chanel logo on it.. CHECK!

Not to mention the fact that it’s called “Vol De Jour” which means theft of the day, and features said gorgeous supermodels stealing from every store in Paris.. interesting message to put on the internet. Especially when some of their couture gowns cost over $100,000. Take a look and tell us what you think. You have to scroll down a bit.. (5th feature on page).